February 10 - 16


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Welcome

Advertising is as nebulous as they come. Part entertainment, part sales. It's deeply creative, but strategic down to its core. It lives at the intersection of art and business and it helps keep Tampa, not to mention the world, spinning.

Proclamation

The advertising industry generates $5.8 trillion in U.S. economic activity, and its power is felt most profoundly here at home, supporting local and Florida businesses. That’s why Ad 2 and AAF Tampa Bay collaborated with our local governments to create an officially proclaimed week celebrating advertising in Tampa Bay: TB AD. This year we are hosting our second annual Tampa Bay Advertising Week we are calling TB AD II.

  • City of Tampa Mayor Bob Buckhorn
  • Hillsborough County County Commissioner Ken Hagan
  • City of St Pete Rick Kriseman

Tampa Talks Sports

FEBRUARY 11TH / 6PM – 8PM / PORT TAMPA, TERMINAL SIX (1333 MCKAY ST., TAMPA, FL 33602)

Tampa Bay is known for its beautiful beaches, world renowned restaurants, museums, bustling nightlife and, of course, major sports teams. Tampa Bay is home to The Tampa Bay Lightning, The Tampa Bay Buccaneers, The Tampa Bay Rays, The Tampa Bay Rowdies—representing nearly every type of professional sport. These teams are an integral part of our economy, tourism industry, and pride as a local resident. Hear the vision straight from the source: the marketing executives who live and breathe for their teams. They will share advertising and marketing strategies on how they position their team locally, regionally and nationally.

  • Moderator: Ian Beckles, Co-Host The Ron & Ian Show; Former NFL Player
  • Eric Blankenship, VP of Marketing, Tampa Bay Lightning
  • Emily Miller, Director of Marketing, Tampa Bay Rays and Tampa Bay Rowdies
  • Nikki Donofrio, VP of Marketing, Tampa Bay Buccaneers

TB AD II Speaker Bryony Gomez Palacio

FEBRUARY 12TH / 7PM / UT SCARFONE HARTLEY GALLERY

Join us at the University of Tampa for a free lecture led by Bryony Gomez-Palacio, founder of design firm UnderConsideration. She and her husband author the infamous critique blogs, Brand New and Art of the Menu. They have also published the following books:

  • Women Of Design: Influence And Inspiration From The Original Trailblazers To The New Groundbreakers
  • Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
  • Flaunt: Designing effective, compelling and memorable portfolios of creative work.


Political Advertising Winning Hearts and Minds

FEBRUARY 13TH / 6PM – 8PM / IMAGINE MUSEUM

Look inside political marketing and advertising. This event will provide insight from political campaigns and organizations to share the process of developing and executing the messaging, strategy, and creative behind political campaigns and issue advocacy across direct mail, digital platforms, radio, and television. The Imagine Museum will also be doing tours before and after the talk!

  • Anthony Pedicini, Founder, Strategic Image Management
  • Adam Goodman CEO, Founder of The Victory Group







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