Advertising is as nebulous as they come. Part entertainment, part sales. It's deeply creative, but strategic down to its core. It lives at the intersection of art and business and it helps keep Tampa, not to mention the world, spinning.
The advertising industry generates $5.8 trillion in U.S. economic activity, and its power is felt most profoundly here at home, supporting local and Florida businesses. That’s why Ad 2 and AAF Tampa Bay collaborated with our local governments to create an officially proclaimed week celebrating advertising in Tampa Bay: TB AD. This year we are hosting our second annual Tampa Bay Advertising Week we are calling TB AD II.
Tampa Bay is known for its beautiful beaches, world renowned restaurants, museums, bustling nightlife and, of course, major sports teams. Tampa Bay is home to The Tampa Bay Lightning, The Tampa Bay Buccaneers, The Tampa Bay Rays, The Tampa Bay Rowdies—representing nearly every type of professional sport. These teams are an integral part of our economy, tourism industry, and pride as a local resident. Hear the vision straight from the source: the marketing executives who live and breathe for their teams. They will share advertising and marketing strategies on how they position their team locally, regionally and nationally.
Join us at the University of Tampa for a free lecture led by Bryony Gomez-Palacio, founder of design firm UnderConsideration. She and her husband author the infamous critique blogs, Brand New and Art of the Menu. They have also published the following books:
Look inside political marketing and advertising. This event will provide insight from political campaigns and organizations to share the process of developing and executing the messaging, strategy, and creative behind political campaigns and issue advocacy across direct mail, digital platforms, radio, and television. The Imagine Museum will also be doing tours before and after the talk!